July 26, 2017
Campbell unveiled a partnership with US-based food data startup, The Sage Project, to offer customers greater ingredient transparency through digital technology. Sage’s data platform creates interactive food labels that make information about calories, nutrition, ingredients and attributes, accessible and easy for consumers to understand.
Campbell shared news of the appointment of Shakeel Farooque, an Amazon alum, to the newly created role of Vice President and Head of Digital and E-Commerce. Farooque will spearhead Campbell’s plans to accelerate the company’s digital and e-Commerce capabilities across its three portfolios: Americas Simple Meals and Beverages, Global Biscuit and Snacks, and Campbell Fresh. The new supply chain model is targeting $300 million in sales by 2023 while bringing families across the country greater access to food through innovative distribution processes.
Representing its fifth major acquisition in the past five years, Campbell announced it will buy organic broth and soup company Pacific Foods as part of its ongoing effort to expand into the faster-growing health and well-being sectors of the food industry.
After a tough 12 months, Campbell Fresh President Ed Carolan was proud to announce that Bolthouse Farms has instituted a series of planting and harvesting changes in order to improve the company’s carrot output moving forward. Under Carolan’s leadership, Bolthouse reduced its rejections from retailers by 68 percent and was able to fill 99 percent of its orders in the most recent quarter. Bolthouse will also push aggressively into the beverages segment with a plant-based, high-protein milk in order to compete with younger companies entering the space.