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Campbell Soup Company: What’s Next?

July 26, 2017

By Camp Campbell

As usual, 2017 has been an eventful year for Campbell Soup Company, with plenty of exciting updates surrounding the company’s strategic roadmap. Each announcement underpins the company’s commitment to embracing its Real Food Philosophy and becoming the leading health and well-being food company, a goal CEO Denise Morrison announced at Campbell’s annual Investor Day back in July. We’ve pulled together some business highlights to keep the Camp Campbell community up to speed on the upcoming appointments, innovative partnerships, and progressive initiatives driving the Campbell’s growth in 2018 and beyond.

Campbell named “Partner of the Year” in supporting Women-Owned Businesses

Conscious of the critical importance of engaging a diverse group of suppliers in order to address a broad set of consumer preferences, Campbell has always had a long-standing commitment to supporting women’s business enterprises (WBEs). The company was recently recognized for this effort by the Women’s Business Enterprise Council (WBEC) of Pennsylvania, Delaware, and South New Jersey with its “Partner of the Year” award. Campbell’s contributions to the WBEC included significant investment in WBEs, a collaboration with other CPG companies to report spend with WBEs, and providing WBEs with opportunities to meet with Campbell procurement representatives.

Campbell joins the Plant Based Foods Association

Campbell has become the first big food company to join the Plant Based Foods Association (BPFA) to advance its goal of “bringing more plant-based foods to consumers.” The announcement comes on the heels of Bolthouse Farms’ launch of a Plant Protein Milk line in September, and aligns with waning consumer demand for meat and dairy-heavy food.

Campbell partners with The Sage Project to build trust through real food, transparency, and sustainability

Campbell unveiled a partnership with US-based food data startup, The Sage Project, to offer customers greater ingredient transparency through digital technology. Sage’s data platform creates interactive food labels that make information about calories, nutrition, ingredients and attributes accessible and easy for consumers to understand.

Campbell appoints Shakeel Farooque as Head of Digital & E-commerce

Campbell shared news of the appointment of Shakeel Farooque, an Amazon alum, to the newly created role of Vice President and Head of Digital and E-Commerce. Farooque will spearhead Campbell’s plans to accelerate the company’s digital and e-eommerce capabilities across its three portfolios: Americas Simple Meals and Beverages, Global Biscuit and Snacks, and Campbell Fresh. The new supply chain model is targeting $300 million in sales by 2023 while bringing families across the country greater access to food through innovative distribution processes.

Bolthouse Farms turns corner

After a tough 12 months, Campbell Fresh President Ed Carolan was proud to announce that Bolthouse Farms has instituted a series of planting and harvesting changes in order to improve the company’s carrot output moving forward. Under Carolan’s leadership, Bolthouse reduced its rejections from retailers by 68 percent and was able to fill 99 percent of its orders in the most recent quarter. Bolthouse will also push aggressively into the beverages segment with a plant-based, high-protein milk in order to compete with younger companies entering the space.