July 26, 2017
Conscious of the critical importance of engaging a diverse group of suppliers in order to address a broad set of consumer preferences, Campbell has always had a long-standing commitment to supporting women’s business enterprises (WBEs). The company was recently recognized for this effort by the Women’s Business Enterprise Council (WBEC) of Pennsylvania, Delaware, and South New Jersey with its “Partner of the Year” award. Campbell’s contributions to the WBEC included significant investment in WBEs, a collaboration with other CPG companies to report spend with WBEs, and providing WBEs with opportunities to meet with Campbell procurement representatives.
Campbell has become the first big food company to join the Plant Based Foods Association (BPFA) to advance its goal of “bringing more plant-based foods to consumers.” The announcement comes on the heels of Bolthouse Farms’ launch of a Plant Protein Milk line in September, and aligns with waning consumer demand for meat and dairy-heavy food.
Campbell unveiled a partnership with US-based food data startup, The Sage Project, to offer customers greater ingredient transparency through digital technology. Sage’s data platform creates interactive food labels that make information about calories, nutrition, ingredients and attributes accessible and easy for consumers to understand.
Campbell shared news of the appointment of Shakeel Farooque, an Amazon alum, to the newly created role of Vice President and Head of Digital and E-Commerce. Farooque will spearhead Campbell’s plans to accelerate the company’s digital and e-eommerce capabilities across its three portfolios: Americas Simple Meals and Beverages, Global Biscuit and Snacks, and Campbell Fresh. The new supply chain model is targeting $300 million in sales by 2023 while bringing families across the country greater access to food through innovative distribution processes.
After a tough 12 months, Campbell Fresh President Ed Carolan was proud to announce that Bolthouse Farms has instituted a series of planting and harvesting changes in order to improve the company’s carrot output moving forward. Under Carolan’s leadership, Bolthouse reduced its rejections from retailers by 68 percent and was able to fill 99 percent of its orders in the most recent quarter. Bolthouse will also push aggressively into the beverages segment with a plant-based, high-protein milk in order to compete with younger companies entering the space.