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Member Spotlight: Amy Kritzer

October 21, 2016

By Camp Campbell

We are thrilled to highlight one of Camp Campbell’s Austin members, Amy Kritzer.

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 Growing up with a love for Jewish cooking thanks to her Bubbe, Amy Kritzer turned her passion into a full time career as the recipe developer, author and founder of the recipe website What Jew Wanna Eat. Presenting traditional Jewish recipes with a modern twist, Amy’s cooking demos, recipes and writing have been featured in places like The Today Show, Cosmopolitan, The Huffington Post and Bon Appetit. Last month, Amy released her first book, Sweet Noshings, and will spend the next few months traveling around the country on a book tour with the ambitious goal of connecting her fans with the traditions of Judaism through food.

In this Camp Campbell Member Spotlight, Amy shares the latest about her blog, book tour, and recent acquisition of e-commerce site Modern Tribe, and provides some tips on how to achieve balance while doing it all.


Tell us what inspired you and your brother to jump into the e-commerce space by acquiring 

Screen Shot 2016-10-21 at 3.59.32 PM I had run my own business, What Jew Wanna Eat, for over five years and was just starting my cookbook tour for Sweet  Noshings when I heard the news that ModernTribe was up for sale. I had been a fan of ModernTribe’s fun, design-forward  Jewish gifts for years! It was a busy time, but I knew I could not pass up this amazing opportunity to take what I learned from  adding my modern touch to Jewish food and apply it to Jewish products. Immediately I thought of partnering with my  brother, Andrew. While I am skilled at marketing and social media, he is an expert in operations and data analytics. Together  I knew we would be the perfect team! Plus, our parents couldn’t be prouder. Since taking over the website in July, we have  learned so much already and have had a lot of fun in the process.


How are you planning to add your personality and flair to the website??

Screen Shot 2016-10-21 at 3.50.09 PMIt’s important that I love all the products we carry on ModernTribe and can be proud of them. I’ve already purchased our Dinosaur Menorah, Opal Hamsa Necklace, and Dreidel Leggings so it’s looking good so far! I strive to stock unique, cool items you can’t get just anywhere, and support other artists and small businesses. We plan on updating our blog often with informative posts, artist profiles, and by sharing more about our own lives as owners. Customers can email me directly with concerns or ideas–I really want to be the face and voice behind ModernTribe.


What are some productivity hacks you’re using to balance What Jew Wanna Eat,, and everything else you have going on?

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Is it weird that the busier I get, the more productive I feel? Now I only really have time for the most important things, so the  other garbage has to go. I make a list of five things I need to do every day, in order of importance. Start with the first one, and  just do it. Anything I don’t get done moves to the next day. And repeat. But I make time for fun too! It’s important to reset.


What are some of the biggest learnings you’ve come away with over the past (very busy) year of your entrepreneurial journey?

I’ve learned that even when you feel like you are doing it all, you can’t do it alone. I am kind of a control freak, but have learned to let go and let people help me, whether it’s planning a book tour event, or outsourcing some tasks for ModernTribe. I’ve also learned that it’s okay not to say yes to every opportunity. Sometimes you have to pick. It’s okay to say no!


What’s your favorite Thanksgiving memory?

Screen Shot 2016-10-21 at 3.51.03 PMI don’t go home to Connecticut for Thanksgiving anymore and many of my Austin friends are in a similar situation, so we started hosting a Friendsgiving. Anyone is welcome and it’s already become one of my favorite days of the year! I make a few of my favorite What Jew Wanna Eat recipes like my famous Bourbon and Coffee Braised BrisketDeep Fried Matzo Balls, or Pumpkin Butter and Caramelized Fig Rugelach! We have a DJ and a photobooth (for real) and everyone brings a side and some wine. I can’t wait! 




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