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Jane Freiman

Director, Consumer Test Kitchen

Jane Freiman leads the Consumer Test Kitchen; the Consumer Test Kitchens provides Campbell’s businesses day to day support that grounds the teams in the consumer’s kitchen realities when it comes to food preparation in home. We partner with Product Development as products are being developed to give insights on how the consumer would use the product. The team creates preparation directions that deliver satisfying products preparation in home. As well as develop content using our products that appear in-store, on our websites or partner sites and in cookbooks. The Team works closely with CCID to understand consumer kitchen trends including appliance trends that could either influence new product or recipes for our existing products. The Consumer Test Kitchen collaborates with the Culinary & Baking Institute to inspire and inform the teams on future opportunities and trends for the businesses.

Jane joined Campbell Soup Company as Sr. Product Specialist in the Test Kitchen, over the years she has worked on every brand. She has developed a keen understanding of consumers’ cooking needs and behaviors. Over the years Jane has consulted with our global teams sharing best practices for recipe development, working with Mexico, Belgium, Australia and Canada. Jane also led the content redesign and development for our Campbell’s Kitchen Website relaunch in 2010. For the last 5 years Jane has led the Consumer Test Kitchen. Her mission has been to bring to life the Consumer’s Kitchen; Jane has just completed a renovation of the Test Kitchens that exemplify our 6 consumer segments. Jane’s mantra has been “It Starts with the consumer…and ends with the food”.

Prior to Campbell’s’ Jane was a Home Economist/Nutritionist for Durkee French Foods and Consumer Relations Specialist at North American Philips Corp. where she tested and evaluated their small kitchen appliances.

Jane graduated from Winthrop University with a BS in Home Economics with concentration in Food and Nutrition and a minor in Business. She is a member of the International Association of Culinary Professionals.