Yin recently joined Campbell’s as their VP of Integrated Marketing — reporting to the CMO – as part of the company’s renewed commitment to driving marketing excellence as part of their growth agenda. She is responsible for partnering with the executive and brand leadership teams to create world-class capabilities and activations across advertising, media, digital and design. She’s energized by the opportunity to help drive the future trajectory of the company’s iconic brand portfolio.
During her prior role as President of UM North America, Yin directed a cross-functional 1000+ team across five offices – spanning media planning, buying, strategy, custom activation, research and analytics Yin helped deliver a significant transformation program that created more integrated and impactful media product, including new process improvements, training needs, cultural changes and talent management programs. She is regarded internally and externally as a strong collaborator, with a clear focus on strategy, talent and results that motivates cross-functional teams. UM’s key clients include Chrysler, Sony, Mastercard, L’Oreal, Charles Schwab, the U.S. Army, BMW and other Fortune 1000 clients across many sectors.
Prior to UM, she worked at WPP’s Grey Worldwide for 15 years – leading successful agency teams across a range of well-known brands & clients across multiple categories. She has partnered with several Fortune 500 companies, like Procter & Gamble, M&M/Mars, the J.M. Smucker’s Company, Hasbro and GlaxoSmithKline. She has been involved with multiple new product launches, as well as several significant brand re-launches for iconic brands like Jif, Crisco, Pantene, Milton Bradley and Tums. She helped successfully lead a turnaround effort for Pantene in the U.S. – Grey’s largest account – by partnering with her client as the co-leader of a cross-functional taskforce spanning marketing, sales, finance and various agency partners. Yin graduated from Yalemagna cum laude with a double major in English and Chinese Literature. She also has an Executive MBA from NYU’s Stern School of Business – graduating second in her class. She grew up in Singapore, is married and the proud mother of an active seven-year old boy.